current assignments: misc. entries for the forthcoming Oxford Companion to Spirits and Cocktails / Prairie School for Chicago Magazine

Conrad Hotels & Resorts: Conrad Magazine

For the Conrad Hotels & Resorts launch of guest-centric Conrad Magazine, I was tapped to tell the story of what I deemed the libations concierge: the hotel bartender.

Conrad Magazine

Parce Rum: Launch

Based on my spirits writing expertise, I was hired onto the Parce Rum launch team to tell the story of a new Colombian rum dreamed up by a Chicago entrepreneur. I developed the language and tone for everything from the company’s business plan to the bottle’s hang tag, as well as all web content.

Parce Rum
launched Spring 2014

CB2: Spring 2012

I was hired to write copy for CB2’s Spring 2012 catalog, focusing primarily on textiles and serving ware. The voice is smart, hip and stylish — the younger sibling of Crate & Barrel’s traditionally modern tone.

Spring 2012

LAUREN VIERA has written articles on the arts, culture, style, dining, drinking, travel and leisure for publications including the Chicago Tribune, Los Angeles Times, T Magazine, Condé Nast Traveler, Men’s Journal, Imbibe, Forbes Travel Guide and many others. She landed in Chicago after a stint in New York on the launch staff of Lucky Magazine at Condé Nast Publications, where she also contributed to the company’s Special Editorial Projects division. She teaches English at Columbia College, and daydreams about resurrecting her monthly cocktail club and/or getting the band back together. She is a graduate of Oberlin College where she studied music and architecture, but spent most of her time in the basement office of The Oberlin Review falling in love with journalism.

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